A framework for marketing management
Philip Kotler; Kevin Lane Keller
| Year of publication: |
2009 ; 4. ed., internat. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Keller, Kevin Lane |
| Publisher: |
Upper Saddle River [u.a.] : Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Theorie | Theory | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 384 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-13-713184-4 ; 978-0-13-713184-6 ; 0-13-602660-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013477003