A framework for optimising the cost and performance of concept testing
Year of publication: |
2012
|
---|---|
Authors: | Peng, Ling ; Li, Chunyu ; Wan, Xiang |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 7/8, p. 1000-1013
|
Subject: | Produktentwicklung | New product development | Kostenmanagement | Cost management | Performance-Messung | Performance measurement |
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