A framework for servitization : enhance value proposition through customer engagement
Year of publication: |
2020
|
---|---|
Authors: | Jiang, Xin |
Other Persons: | Wang, Mei (degree supervisor) ; Rehm, Sven-Volker (degree supervisor) |
Publisher: |
2020: Vallendar : WHU - Otto Beisheim School of Management |
Subject: | Digitalization | PPS | Service | Value proposition | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Leistungsbündel | Bundling strategy | Digitalisierung | Digitization | Kundenintegration | Customer integration |
Extent: | 1 Online-Ressource (circa 143 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
Language: | English |
Thesis: | Dissertation, WHU - Otto Beisheim School of Management, 2020 |
Source: | ECONIS - Online Catalogue of the ZBW |
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