A framework for variance analysis of customer equity based on a Markov chain model
Year of publication: |
2021
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Authors: | Matsuoka, Kohsuke |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 57-69
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Subject: | Backward-looking measure | Customer equity | Forward-looking measure | Markov chain model | Variance analysis | Markov-Kette | Markov chain | Kundenwert | Customer value | Messung | Measurement | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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