A framework of conscientious corporate brand : a South African validation
Year of publication: |
2012
|
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Authors: | Svensson, Göran ; Bogaards, Marlene ; Mpinganjira, Mercy ; Mysen, Tore |
Published in: |
Corporate governance : the international journal for effective board performance. - Bradford : Emerald, ISSN 1472-0701, ZDB-ID 2060206-6. - Vol. 12.2012, 5, p. 675-685
|
Subject: | Markenarchitektur | Brand architecture | Umweltbewusstsein | Environmental consciousness | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Südafrika | South Africa |
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