A framework of outsourcing relationship marketing : a focus on the Malaysian hotel industry
Year of publication: |
2010
|
---|---|
Authors: | Abdul-Rahman, Maria ; Kamarulzaman, Yusniza |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 4.2010, 1, p. 4-18
|
Subject: | Beziehungsmarketing | Relationship marketing | Outsourcing | Hotellerie | Hotel industry | Malaysia |
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