A free gift card alternative to price discounts in the newsvendor problem
Year of publication: |
2013
|
---|---|
Authors: | Khouja, Moutaz ; Park, Sungjune ; Zhou, Jing |
Published in: |
Omega. - Elsevier, ISSN 0305-0483. - Vol. 41.2013, 4, p. 665-678
|
Publisher: |
Elsevier |
Subject: | Inventory control | Game theory | Marketing |
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