A fuzzy segmentation approach to guide marketing decisions
Year of publication: |
2012
|
---|---|
Authors: | Casabayó, Mònica ; Agell, Núria |
Published in: |
Fuzzy methods for customer relationship management and marketing : applications and classifications. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-0096-6. - 2012, p. 291-311
|
Subject: | Kundenanalyse | Customer analysis | Fuzzy-Set-Theorie | Fuzzy sets | Künstliche Intelligenz | Artificial intelligence | IT-gestütztes Marketing | Computer-assisted marketing |
-
A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica, (2012)
-
Buhl, Hans Ulrich, (2003)
-
Casillas, Jorge, (2009)
- More ...
-
A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica, (2012)
-
Using AI Techniques in the Grocery Industry: Identifying the Customers Most Likely to Defect
Casabayó, Mònica, (2004)
-
Key changes and challenges for brands in an uncertain environment
Iglesias, Oriol, (2011)
- More ...