A - G
| Year of publication: |
2003 ; 3., neu bearb. und erw. Aufl.
|
|---|---|
| Authors: | Koschnick, Wolfgang J. |
| Published in: | |
| Publisher: |
München : Focus-Magazin-Verl. |
| Subject: | Marketing | Management | Werbung | Advertising | Marktforschung | Market research | Medienwirkung | Media effect |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | IX, 1106 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Nachschlagewerk ; Reference book |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001814277