A game theoretic analysis of the competition in marketing channels
Year of publication: |
1996
|
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Authors: | Maruyama, Masayoshi |
Published in: |
The annals of the School of Business Administration, Kobe University. - Kobe : School, ISSN 0085-2570, ZDB-ID 300038-2. - Vol. 40.1996, p. 43-60
|
Subject: | Vertriebsweg | Distribution channel | Markenartikel | Brand | Wettbewerbstheorie | Theory of competition | Theorie | Theory |
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