A general theory of business marketing: R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
| Year of publication: |
2013
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| Authors: | Hunt, Shelby D. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 42.2013, 3, p. 283-293
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