A generalized ordinal finite mixture regression model for market segmentation
Year of publication: |
2021
|
---|---|
Authors: | Zhang, Yifan ; Fong, Duncan K. H. ; DeSarbo, Wayne |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 4, p. 1055-1072
|
Subject: | Concomitant variables | Market segmentation | Ordinal response | Outlier | Robust estimation | Variable selection | Regressionsanalyse | Regression analysis | Marktsegmentierung | Schätztheorie | Estimation theory |
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