A good deal online : the impacts of acquisition and transition value on e-satisfaction and e-loyalty
Anne-Françoise Audrain-Pontevia; Gilles N'Goala, Ingrid Poncin
| Year of publication: |
2013
|
|---|---|
| Authors: | Audrain-Pontevia, Anne-Françoise ; N'Goala, Gilles ; Poncin, Ingrid |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 5, p. 445-452
|
| Subject: | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768992