A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying
Anne Moes, Marieke Fransen, Tibert Verhagen, Bob Fennis
| Year of publication: |
2022
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|---|---|
| Authors: | Moes, Anne ; Fransen, Marieke ; Verhagen, Tibert ; Fennis, Bob Michaël |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 12, p. 2260-2272
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| Subject: | advertising frames | corporate social responsibility | impulsive purchase behavior | justification | other-benefit | self-benefit | sustainability | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21733 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465183