A goodwill model with predatory advertising
Year of publication: |
2011
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Authors: | Grosset, Luca ; Roberti, Paolo ; Viscolani, Bruno |
Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 7207359. - Vol. 39.2011, 6, p. 419-423
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