A gravity model for country of origin consumer evaluations
Year of publication: |
2019
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Authors: | Bhat, Vasanthakumar N. |
Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 8.2019, 3, p. 1-11
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Subject: | Consumer behaviour | Country of origin | Economic behaviour | International marketing | Konsumentenverhalten | Herkunftsbezeichnung | Designation of origin | Gravitationsmodell | Gravity model | Internationales Marketing | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
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