A grounded theoretical approach to understanding innovation in destination marketing organizations
Year of publication: |
October 2016
|
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Authors: | Zavattaro, Staci M. ; Daspit, Joshua J. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 22.2016, 4, p. 349-364
|
Subject: | City marketing | innovation | local government | qualitative interviews | Innovation | Tourismusmarketing | Tourism marketing | Kommunalverwaltung | Local government | Innovationsmanagement | Innovation management |
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