A grounded theory approach to reconstruct brand value based on prosumption logic in the era of sharing economy platform
Year of publication: |
2019
|
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Authors: | Lei, Shen ; Chen, Ye ; Luo, Chu |
Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 9.2019, 8, p. 2975-2996
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Subject: | Brand Value | Sharing Economy Platform | Prosumption Logic | Grounded Theory | Grounded theory | Markenführung | Brand management | Share Economy | Sharing economy | Markenimage | Brand image |
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