A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas
Year of publication: |
2014
|
---|---|
Authors: | Koschate-Fischer, Nicole ; Schandelmeier, Stephen |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 84.2014, 6, p. 793-826
|
Subject: | Experimental research | Cause-and-effect relationships | Experiment | Marktforschung | Market research |
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