A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory
Year of publication: |
2009
|
---|---|
Authors: | Phillips, Joan M. ; Reynolds, Thomas J. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 12.2009, 1, p. 83-99
|
Subject: | Meinungsforschung | Opinion poll | Qualitative Methode | Qualitative method | Konsumentenverhalten | Consumer behaviour |
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