A Heuristic Approach to Product Design
Year of publication: |
1987
|
---|---|
Authors: | Kohli, Rajeev ; Krishnamurti, Ramesh |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 33.1987, 12, p. 1523-1533
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | product design | conjoint analysis | heuristics |
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