A hierarchy-of-effects approach to designing a social marketing game
Rebekah Russell-Bennett, Cheryl Leo, Sharyn Rundle-Thiele, and Judy Drennan
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Russell-Bennett, Rebekah ; Leo, Cheryl ; Rundle-Thiele, Sharyn ; Drennan, Judy |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 2, p. 105-128
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| Subject: | Alcohol consumption | education | games | social marketing | teens | Social Marketing | Social marketing | Alkoholkonsum | Jugendliche | Youth | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2014.988081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011514766