A higher-order model of consumer brand engagement and its impact on loyalty intentions
Year of publication: |
2015
|
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Authors: | Dwivedi, Abhishek |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 100-109
|
Subject: | Consumer brand engagement | Vigor | Dedication | Absorption | Loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management |
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