A Holistic Conceptual Framework
Location technology can be applied in many situations of daily life and isimpacting many areas of business. The ability of business to deliver meaningfulservices to mobile users is greatly increased by knowing the location andcontext of the user, and the technology is reaching the point where thesepossibilities can be turned into practical solutions. The technology has requiredvastly complex efforts in standards and development issues to get to where it istoday. Customers and consumers are evolving with the technologicalenvironment too and are becoming ever more demanding. However, the nextphases of customer satisfaction are seen to be in need of values other than onlythe attributes of something that can be purchased, the need is for higher lifetimevalues. By means of a literature review, this research attempts to find aframework enabling the support of such values specifically through mobilelocation services, focusing on the business-consumer domain.The technology is difficult to handle, business processes required for suchenablement are missing, and social processes to incorporate a technologyincreasing in daily use, aimed at higher values, have not yet coalesced. Theresearch attempts to fill this gap. The literature review finds that a holistic viewincorporating regulation, societal and consumer inputs together with thebusiness model concept viewed by industry and firms, is required to producethe conceptual framework. Mobile related technological change causesfundamental economic impacts on the market, consumers and individualbehaviour, the addition of location technologies could cause paradigmaticchange to the present system of economic and social activity. The systemcontinues to evolve also providing for the evolutionary needs of individuals
Year of publication: |
2011-06-02
|
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Authors: | Padayachee, Kovilyn |
Subject: | Location technology | Information technology | Mobile technology | Consumer behaviour |
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