A holistic corporate identity communications process
Olutayo Otubanjo; Olusanmi C. Amujo
| Year of publication: |
2012
|
|---|---|
| Authors: | Otubanjo, Olutayo ; Amujo, Olusanmi C. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 12.2012, 4, p. 403-417
|
| Subject: | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | Holismus | Holistic approach | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009713515