A holistic framework to embed good company practice for customer retention
Year of publication: |
2017
|
---|---|
Authors: | McCrory, Barbara ; Pilcher, Nick ; McMillan, Janice |
Published in: |
The TQM Journal. - Emerald Publishing Limited, ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 29.2017, 2, p. 257-275
|
Publisher: |
Emerald Publishing Limited |
Subject: | Organizational culture | Continuous improvement | Customer service | Customer retention | Delphi technique |
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