A holistic market conceptualization
Year of publication: |
2015
|
---|---|
Authors: | Mele, Cristina ; Pels, Jaqueline ; Storbacka, Kaj |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 1, p. 100-114
|
Subject: | Market | Market conceptualization | Market complexity | Market shaping | Market driving | Marketing | Marketingmanagement | Marketing management | USA | United States | Marketingtheorie | Marketing theory |
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