A humanistic turn of place branding in public relations : from marketing to a social science and sustainability perspective
Year of publication: |
2022
|
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Authors: | Chan, Chung-Shing |
Published in: |
The global foundations of public relations : humanism, China and the West. - London : Routledge, ISBN 978-0-8153-7248-6. - 2022, p. 182-199
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Subject: | Öffentlichkeitsarbeit | Public relations | Standortmarketing | Place marketing | Humanismus | Humanism |
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