A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Nadjim Mkedder and Mahmut Bakır
| Year of publication: |
2023
|
|---|---|
| Authors: | Mkedder, Nadjim ; Bakır, Mahmut |
| Subject: | artificial neural network | consumer animosity | Consumer ethnocentrism | cosmetic products | perceived price | PLS-SEM | product quality judgments | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Neuronale Netze | Neural networks | Nationalkultur | National culture |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2023.2236583 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014390336