A hybrid online and offline approach to market measurement studies
Mike Cooke, Nick Watkins and Corrine Moy
| Year of publication: |
2009
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|---|---|
| Authors: | Cooke, Mike ; Watkins, Nick ; Moy, Corrine |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 1, p. 29-48
|
| Subject: | Marktforschung | Market research | Befragung | Interview | Panel | Panel study | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003804970