A Janus-faced matter : the role of user anonymity for communication persuasiveness in online discussions
Thomas Wagenknecht, Timm Teubner, Christof Weinhardt
| Year of publication: |
December 2018
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|---|---|
| Authors: | Wagenknecht, Thomas ; Teubner, Timm ; Weinhardt, Christof |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 8, p. 1024-1037
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| Subject: | Online discussion | Anonymity | User representation | Communication persuasiveness | Participation | Kommunikation | Communication | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.05.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011947011