A joint model of usage and churn in contractual settings
Eva Ascarza; Bruce G. S. Hardie
| Year of publication: |
2013
|
|---|---|
| Authors: | Ascarza, Eva ; Hardie, Bruce G. S. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 4, p. 570-590
|
| Subject: | churn | retention | contractual settings | access services | hidden Markov models | RFM | latent variable models | Theorie | Theory | Markov-Kette | Markov chain | Vertrag | Contract |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787938