A journey into the unknown : taking the fear out of structural equation modeling with AMOS for the first-time user
Year of publication: |
2008
|
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Authors: | Gallagher, Damian ; Ting, Lucy ; Palmer, Adrian |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 3, p. 255-275
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Subject: | Strukturgleichungsmodell | Structural equation model | Marktforschung | Market research |
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