A journey to the authentic : museum visitors and their negotiation of the inauthentic
Anne-Marie Hede; Maree Thyne
| Year of publication: |
2010
|
|---|---|
| Authors: | Hede, Anne-Marie ; Thyne, Maree |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 7/8, p. 686-705
|
| Subject: | Literatur | Literature | Museum | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Neuseeland | New Zealand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654285