A knowledge engineering framework for intelligent targeting of online video advertisements
George Stalidis
| Year of publication: |
2019
|
|---|---|
| Authors: | Stalidis, George |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 13.2019, 2, p. 165-177
|
| Subject: | video advertisement | knowledge engineering | correspondence analysis | knowledge modelling | advertisement effectiveness | intelligent marketing | Wissensmanagement | Knowledge management | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Wissenstransfer | Knowledge transfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2019.102253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012140200