A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
Year of publication: |
2008-11-03
|
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Authors: | Draganska, Michaela ; Klapper, Daniel ; Villas-Boas, Sofia B |
Institutions: | Department of Agricultural and Resource Economics, University of California-Berkeley |
Subject: | bargaining | distribution channels | competitive strategy | econometric models | Social and Behavioral Sciences |
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