A latent allocation model for brand awareness and mindset metrics
Year of publication: |
2022
|
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Authors: | Marshall, Pablo |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 4, p. 526-540
|
Subject: | brand awareness | latent allocation models | mindset metrics | Markenartikel | Brand | Markenführung | Brand management |
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