A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
Year of publication: |
2012
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Authors: | Rutz, Oliver J ; Bucklin, Randolph E ; Sonnier, Garrett P |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 3, p. 306-320
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