A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Matthew M. Mannelly
| Year of publication: |
2011
|
|---|---|
| Authors: | Mannelly, Matthew M. |
| Other Persons: | Crittenden, Victoria Lynn (contributor) ; Keo, Teeda (contributor) ; McCarty, Paulette (contributor) |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 54.2011, 5, p. 399-405
|
| Subject: | Führungskräfte | Managers | Markenführung | Brand management | Markenartikel | Brand | Firmenimage | Corporate reputation | Emotion | Befragung | Interview | Führungsstil | Leadership style |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297132