A leverage theory of reputation building with co-branding: Complementarity in reputation building
Year of publication: |
2007-03
|
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Authors: | Choi, Jay Pil ; Jeon, Doh-Shin |
Institutions: | Department of Economics and Business, Universitat Pompeu Fabra |
Subject: | Leverage | Co-branding | Complementarity in Reputation Building | Inference Problem |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | D82 - Asymmetric and Private Information ; L15 - Information and Product Quality; Standardization and Compatibility ; M31 - Marketing |
Source: |
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