A liberating-engagement theory of consumer fun
Travis Tae Oh, Michel Tuan Pham
| Year of publication: |
2022
|
|---|---|
| Authors: | Oh, Travis Tae ; Pham, Michel T. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 1, p. 46-73
|
| Subject: | fun | happiness | consumer experience | multimethod | hedonic consumption | pleasure | emotion | affect | leisure | entertainment | Emotion | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Freizeitwirtschaft | Leisure industries | Freizeit | Leisure | Privater Konsum | Private consumption | Freizeitverhalten | Leisure behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013253555