A link between consumer dis/satifsfaction and postpurchase word of mouth intentions : an experimental study
Juhani Kuokkanen
| Year of publication: |
1997
|
|---|---|
| Authors: | Kuokkanen, Juhani |
| Publisher: |
Turku |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 188 S. : graph. Darst. |
|---|---|
| Series: | Turun Kauppakorkeakoulun julkaisuja / Sarja / Series A : tieteelliset tutkimukset. - Turku, ISSN 0357-4652. - Vol. 1997,6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Turku, Univ., Diss., 1997 |
| ISBN: | 951-738-895-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004826924