A longitudinal assessment of consumers' attitudes toward physicians' advertising
H. Ronald Moser
| Year of publication: |
2007
|
|---|---|
| Authors: | Moser, H. R. |
| Published in: |
Journal of hospital marketing & public relations. - Binghamton, NY : Haworth Press, ISSN 1539-0942, ZDB-ID 2098451-0. - Vol. 18.2007/08, 1, p. 3-19
|
| Subject: | Ärzte | Physicians | Gesundheitswesen | Health care system | Werbung | Advertising | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | USA | United States | 1986-2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003681193