A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country
Year of publication: |
2010
|
---|---|
Authors: | Parthasarathy, Madhavan ; Stansifer, MaryLee ; Kumra, Rajeev |
Other Persons: | Gore, Tim (ed.) |
Published in: |
Journal of Indian Business Research. - Emerald Group Publishing Limited, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 2.2010, 3, p. 138-152
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | Clothing | Developing countries | Brands | Costa Rica | India |
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