A machine learning framework towards bank telemarketing prediction
Year of publication: |
2022
|
---|---|
Authors: | Koumétio Tékouabou, Stéphane Cédric ; Gherghina, Ştefan Cristian ; Toulni, Hamza ; Mata, Pedro Neves ; Mata, Mário Nuno ; Martins, José Moleiro |
Published in: |
Journal of Risk and Financial Management. - ISSN 1911-8074. - Vol. 15.2022, 6, p. 1-19
|
Publisher: |
Basel : MDPI |
Subject: | artificial intelligence | bank telemarketing | data mining | heterogeneous data | machine learning | performance optimisation | predictive modelling | targeted marketing |
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