A manager's perspective on virtual customer integration for new product development
Michael Bartl, Johann Füller, Hans Mühlbacher and Holger Ernst
| Year of publication: |
2012
|
|---|---|
| Authors: | Bartl, Michael ; Füller, Johann ; Mühlbacher, Hans ; Ernst, Holger |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, p. 1031-1046
|
| Subject: | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Führungsstil | Leadership style | Konsumgüterindustrie | Consumer goods industry | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010219650