A MANAGERIAL APPROACH OF CUSTOMER SATISFACTION DRIVERS IN THE CLOTHING INDUSTRY
Year of publication: |
2010
|
---|---|
Authors: | CUC, Sunhilde |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. VIII.2010, 2, p. 334-342
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | customer satisfaction | product quality | perceived value | textile products | quality management | competitive advantage |
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