A managerial capital perspective on chief marketing officer succession
Year of publication: |
2015
|
---|---|
Authors: | Wang, Rui ; Saboo, Alok R. ; Grewal, Rajdeep |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 164-178
|
Subject: | Führungskräfte | Managers | Marketing | Erfolgsfaktor | Success factor |
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