A marketing communications approach for the digital era : managerial guidelines for social media integration
Year of publication: |
2015
|
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Authors: | Killian, Ginger ; McManus, Kristy |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 5, p. 539-549
|
Subject: | Social media strategy | Customer relationship management | Corporate communications | Integrated marketing communications | Social Web | Social web | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Deregulierung | Deregulation |
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