A marketing communications framework for small political parties in developed countries
Year of publication: |
2009
|
---|---|
Authors: | Thrassou, Alkis ; Vrontis, Demetris ; McDonald, Malcolm |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 27.2009, 2, p. 268-292
|
Subject: | Entwicklungsländer | Developing countries | Marketingmanagement | Marketing management | Politische Partei | Political party |
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